Title Block: Naming of the design was kept simple, basic explanation, the logo is simplistic representation of fire with small circles representing people gathering around.
CONCEPT(extract from poster):
IN MANY WAYS TECHNOLOGICAL ADVANCEMENT IN THE 21ST CENTURY HAS MEANT POSITIVE CHANGE THE WORLD OVER. BUT WITH THIS RADICAL CHANGE TO LIFESTYLE THERE ARE CERTAIN VALUES OF OUR PAST THAT WILL BE LEFT BEHIND IF WE DON’T ALLOW OURSELVES TO BECOME AWARE OF THEM AND CONCIOUSLY TRY TO UPHOLD THEM.
ONE SUCH VALUE IS THE ACT OF GATHERING. SINCE THE DAYS OF THE CAVEMAN WHEN PEOPLE WOULD GATHER AROUND THE FIRE, THROUGH TO MODERN TIMES THIS ACT HAS HAD A POSITIVE PRESENCE IN OUR DAY-TO-DAY LIVES. HOWEVER, THE EASE AT WHICH INFORMATION CAN NOW BE EXCHANGED DIGITALLY HAS PUT THIS RITUAL IN DANGER.
WITH THE UNIQUE LOCATION OF THE HOWARD STREET WHARVES WE SAW AN OPPORTUNITY TO SUBVERT THE THREAT OF TECHNOLOGY. AS THE SITE IS CENTRAL TO SEVERAL DISTINCT COMMUNITIES, THE FOLLIE BUILT AT THE CENTER POINT IS INTENDED TO BECOME A PLACE OF GATHERING THAT ONE AND ALL OF THESE COMMUNITIES CAN USE AT ANY GIVEN TIME.
THROUGH THIS GATHERING SPACE WE INTEND TO CREATE A PLACE OF PASSIVE LEARNING. WHEN TWO (OR MORE) PEOPLE GATHER, NATURALLY A CONVOSATION WILL BEGIN. FROM CONVOSATION COMES DEBATE, FROM DEBATE COMES NEW INSIGHTS AND THUS THE ACT OF LEARNING TAKES PLACE.
THE FORM OF THE PRIMITIVE GATHERING NODE SYMBOLIZES THE PRE HISTORIC NATURE OF THE FUNCTION WITHIN. IT ACTS AS A REMINDER THAT IT MAY DISAPPEAR LIKE OTHER THINGS THAT EXISTED IN THAT PRE HISTORIC ERA. THE USE OF ARTIFICIAL LIGHT IS EMPLOYED TO REPLICATE FIRE: A TRADITIONAL GATHERING POINT.
PANELS:
We wanted the panels to be clear and concise. The drawings and images speak for themselves, layout follows timeline from concept phase, through design development and implementation.
UNUSED RENDERS:






















